Photographing the Hospital Executive
Photographing CEOs, doctors, or high level employees whether in the hospital setting or any corporate environment can be a very challenging experience. These are busy people with a premium on their schedule and availability. My experience indicates that most of these execs really don’t like to take the time to be photographed. Frequently, they will only allow a few minutes in their schedule for a portrait that could be a very important “image” for the hospital annual report or other highly visible corporate brochure.
Next time you have such an important photo op in your hospital, try to get use of the executive’s office or whatever location you will be shooting at least forty-five minutes prior to the actual shoot. This will allow plenty of time to scout the site, choose the best angles for the portrait, place lighting in the proper location, make tests so there are no surprises, and be ready when the subject arrives to have his picture taken.
Scheduling the shoot first thing in the morning, right after lunch, or after a meeting that takes the exec out of the office, will make the whole assignment flow much easier. Having a set-up time without the executive or doctor present will take some pressure off of the photographer and marketing representative, and will result in a more relaxed experience during the actual shoot.
While most corporate leaders understand the value of good photography, sensitivity to their schedule and the demands on their time will go a long way toward creating a successful corporate portrait.
copyright 2011 Jim Lockman/Click!